Not Wealthfront. The Redwood City, Calif.-based company encourages its customers to experiment with life scenarios (retiring early, paying for college, buying a home) on an ongoing basis using its .... "/>
What Is Wealthfront? Founded in 2008 in Palo Alto, California, Wealthfront started as an automated investment firm and since has expanded into banking. Wealthfront is a robo-advisor, which is a company that uses algorithms to help you invest in one of several low-cost, diversified, pre-built portfolios that is tailored to your needs.
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